When designing an e-commerce website, looks matter—the first impression of your site is related to your website design.
An excellent e-commerce website design with excellent product communication and services engages your audience and gives more traffic to your site.
In this guide, you will find the best web designs from our very own Virtualize Solutions- the best Website Development agency in Ranchi.
Why is a WOW E-Commerce design essential?
When you decide to launch an e-commerce business it looks scary to start a new business but it is an exciting time!
You’ve got different products, with different affordable prices for your customers and you started work on a new website and selling your products online. It looks very easy like there is no hurdle between you and your immediate success, right?
But after launching an e-commerce business firstly you can make your new project which is designing your e-commerce website.
A poorly designed shopping experience can force users to leave your website and it gives a bad experience to your audience. A well-designed website gives a great experience to your users. It is important to figure out how the whole design of your website impacts your sales.
5 Examples of best E-commerce website design
- Badgley Mischka
- As Colour
- Chair King backyard store
- Burrow
- Dippin Dots
What you Want from your E-commerce Website
1. User Engagement
An e-commerce site is primarily built for shopping. It means your customers should come and shop from your website.
To reach that level of engagement, there are a few things you should keep in your mind.
- Simplicity- when a user comes to your site it should be simple and understandable. It should not be confusing. Each step of the user’s shopping experience is easy and more pleasurable to your customers.
- Coherence- Your design should be coherent. You should sell your product with an overall feel and look. If you are doing it in the right way then it increases the user engagement time which is looking for the same product in which you are dealing.
- Trustworthiness- The design of your website needs to gain the trust of your users. A design that looks professional will easily erase all doubts of users.
- Transparency: Make sure that your policies should be transparent to your users
- Mobile-friendly- Most importantly your website should be mobile-friendly.
2. Optimizing Sales Funnel
An excellent website should allow you to take new customers who don’t know anything about you. Create a great design to buy your products easily.
Each step leads your customer closer to conversions. As the website designer, our goal is to lower the psychological barriers between each of these steps.
6 best practices to create a memorable e-commerce website design
Here are a few key elements to make a customer journey memorable for your website.
1. Personalize the shopping experience
A great e-commerce experience is not just showcasing your products, it’s about making each shopper feel like the experience is tailored just for them. Remember to navigate your user to find products easily and have the necessary info at hand.
-Menus: use drop-down menus with sub menus that show how different items you are selling.
– Search bar on every page- Use the search bar to browse for specific products on different pages.
– Cart icon: Use the cart icon because it’s easy for users to know how many items they added to the cart.
2. Building trust and confidence
It is most important to design a website trustworthy and it builds confidence for users. In today’s era, shoppers are more concerned about privacy and their data. If the website seems not trustworthy they will easily leave the website and shop from another site.
To build user trust and confidence use the logo of your business, put customer testimonials on your website, and put contact and necessary info about your business.
3. The checkout process should be simple for the user
It is important to note that the checkout process for your user should be simple and easy. Even the smallest hurdle in the checkout process loses the customer for a lifetime.
You make sure that the process should be simple and minimize the number of checkout steps. By making the checkout process easy it increases the number of conversions on your site.
4. Showcase the high-quality images and videos
Good images attract users and it automatically increases sales. High-quality images attract shoppers to buy products according to their interests.
5. Show Related and similar products
Show them similar products that users might also like and it also works well in comparison to current products. This can be displayed on the current page and the shopping cart.
6. Mobile-Friendly Website
In today’s era, we all use mobile phones for shopping or for searching for things or information on search engines. A user can always use mobile phones for shopping and for ordering products in one click. In today’s world, your e-commerce website must be mobile-friendly and user-friendly.
Why Choose Virtualize Solutions to Design Your E-commerce Website?
Virtualize Solutions as an best digital marketing agency in Ranchi helps you to design your website after identifying your customer’s needs, desires, and emotions of your customers. We craft your website that narrates your product story. Our design of the website increases user experience and engages your target experience.
Conclusion
Creating a memorable e-commerce website design is crafting a seamless experience for users. It helps to increase the conversion rate through the website. From personalizing the shopping experience to the checkout process, each element plays an important role.
FAQ’s
- How important is website speed for e-commerce websites?
Ans- Website speed is important for e-commerce websites because slow-loading pages can increase bounce rates bad user experience and loss of sales.
- Why is search engine optimization (SEO) important for e-commerce websites?
Ans- SEO is important for driving traffic to your website. Optimizing your title meta descriptions, and URLs helps to increase your website rankings in search engines. Virtualize Solutions as an best SEO agency in Ranchi helps you to do SEO for your website.
- What platform should Virtualize Solutions use to design your website?
Ans- Choosing the right platform depends on your business needs. Virtualize Solutions uses popular platforms like- WordPress, Shopify, WIX, and Square space.